Purpose. The purpose of this Privacy Policy is to describe how The Alliance for Entertainment Advertising Arts (“The Alliance”) collects, uses and shares information about you when you visit the website www.thealliancela.org (referred to herein as the “Site”). Please read this notice carefully to understand what we do. If you do not understand any aspects of our Privacy Policy, please feel free to Contact Us as described at the end of this Policy.

Our Privacy Policy explains:

Scope; Third Party Sites. This Privacy Policy applies only to information we collect at and through the Site. Our Site may contain links to third party sites that are not owned or controlled by The Alliance. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our Site and to read the privacy statements of each and every website that collects personal information.

Terms of Use. Please note that your use of our Site is also subject to our Terms of Use.


Information You Provide to Us

We collect information you provide to us, for example when you create or modify your account, register to use our Site, purchase products or services from us, request information from us, or otherwise communicate with us. This information may include name; address; billing address; shipping address; email address; telephone number; credit card, debit card number or bank account number (or a portion thereof, and solely for payment purposes); date of birth; and other information you choose to submit to us.

Cookies; Information We Collect Automatically Through Your Use of our Site

Google Analytics. We may use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain information relating to your use of the Site. Google Analytics uses “cookies”, which are text files placed on your computer, to help the Site analyze how users use the site. You can find out more about how Google uses data when you visit our Site by visiting “How Google uses data when you use our partners’ sites or apps”, (located at www.google.com/policies/privacy/partners/). We may also use Google Analytics Advertising Features or other advertising networks to provide you with interest-based advertising based on your online activity. For more information regarding Google Analytics please visit Google’s website, and pages that describe Google Analytics, such as www.google.com/analytics/learn/privacy.html. To learn more about interest-based advertisements and your opt-out rights and options, visit the Digital Advertising Alliance and the Network Advertising Initiative websites (www.aboutads.info and www.networkadvertising.org). Please note that if you choose to opt out, you will continue to see ads, but they will not be based on your online activity.

Information Collected Through Cookies and Similar Technologies. We and our service providers may use cookies and other technologies to receive and store certain types of information whenever you interact with our Site through your computer or mobile device. A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the Site again, the cookie allows the Site to recognize your browser. Cookies may store unique identifiers, user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some Site features or services may not function properly without cookies. We use cookies to improve the quality of our service, including for storing user preferences, tracking user trends and providing relevant advertising to you.

No Information from Children Under Age 18. If you are under the age of 18, please do not attempt to register with us at this Site or provide any personal information about yourself to us. If we learn that we have collected personal information from a child under the age of 18, we will promptly delete that information. If you believe we have collected personal information from a child under the age of 18, please Contact Us at [email protected].


To Provide Products, Services, and Information. We collect information from you in order to provide products and services that you purchase using the Site; register and service your online account; contact you about your orders; process credit card and debit card transactions; ship products to you; and send you promotional materials or advertisements about our products and services, as well as new features and offerings.

Sharing with Third Parties. We may provide information to third party service providers that help us operate and manage our Site, process orders, and fulfill and deliver products and services that you purchase from us. These service providers will have access to your personal information in order to provide these services, but when this occurs we implement reasonable contractual and technical protections to limit their use of that information to helping us provide the service.

Do Not Track Signals. We do not track you over time and across third-party websites or other online services for any purpose. Some web browsers permit you to broadcast a signal to websites and online services indicating a preference that they “do not track” your online activities. At this time, we do not honor such signals and we do not modify what information we collect or how we use that information based upon whether such a signal is broadcast or received by us.

Advertising. We may disclose certain of your information to our third-party service providers for advertising and marketing of our products and services. We may use how you browse and shop in order to show you ads for The Alliance that are more relevant to your interests.

Donors. We will not sell, share or trade our donors’ names or personal information with any other entity, nor send mailings to our donors on behalf of other organizations. This policy applies to all information received by The Alliance, both online and offline, on any Platform (‘Platform’, includes the The Alliance website and mobile applications), as well as any electronic, written, or oral communications. To the extent any donations are processed through a third-party service provider, our donors’ information will only be used for purposes necessary to process the donation.

Your Consent. In addition to the sharing described elsewhere in this Policy, we will share personal information with companies, organizations or individuals outside of The Alliance when we have your consent to do so.

Legal Proceedings. We will share personal information with third party companies, organizations or individuals outside of The Alliance if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:

Transfer in the Event of Sale or Change of Control. If the ownership of all or substantially all of our business changes or we otherwise transfer assets relating to our business or the Site to a third party, such as by merger, acquisition, bankruptcy proceeding or otherwise, we may transfer or sell your personal information to the new owner. In such a case, unless permitted otherwise by applicable law, your information would remain subject to the promises made in the applicable privacy policy unless you agree differently.


You can access and update certain information we have relating to your online account by signing into your account and going to the privacy section of our Site. If you have questions about personal information we have about you or need to access or update your information, you can email us at [email protected]. You can opt-out of receiving marketing and promotional emails from The Alliance by using the opt-out or unsubscribe feature contained in the emails, or by emailing us at [email protected] or mailing us at the address listed in Section 8 below titled “Questions and How to Contact Us.”


We use industry standard physical, technical and administrative security measures and safeguards to protect the confidentiality and security of your personal information. However, since the Internet is not a 100% secure environment, we cannot guarantee, ensure, or warrant the security of any information you transmit to us. There is no guarantee that information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. It is your responsibility to protect the security of your login information. Please note that emails and other communications you send to us through our Site are not encrypted, and we strongly advise you not to communicate any confidential information through these means.


This Site and Services are not directed to residents of the European Union. By using and accessing our Site, users who reside or are located in countries outside of the United States agree and consent to the transfer to and processing of personal information on servers located outside of the country where they reside, and that the protection of such information may be different than required under the laws of their residence or location.


Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your consent in accordance with applicable law. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of privacy policy changes). We will also keep prior versions of this Privacy Policy in an archive for your review.


Email us at [email protected]


Community Guidelines

The guidelines following describe behaviors that will not be permitted by The Alliance either on its website or its social media sites (including but not limited to Instagram, Facebook, and Twitter). Violations of these guidelines will result in removal of posts and/or content and may result in the expulsion of individuals from The Alliance Community.

Racism, discrimination, and hate speech

Racism and discrimination create an environment of exclusion, intimidation, and fear. No one within our community should feel this way or be subjected in any way to this form of toxic abuse.

This behavior includes, but is not limited to:

Racism, discrimination, or insults

Hate speech, violence, or threats

Marginalized groups

Protected and marginalized groups include: People grouped together based on their actual or perceived race, color, ethnicity, immigration status, national origin, religion or faith, sex or gender identity, sexual orientation, disability or medical condition. It also includes people who are grouped together based on their housing or socio-economic status, age, weight or size, pregnancy or veteran status.

Disagreements and conflict

We encourage discourse and debate and hope that members of our community will have conversations about issues that matter to them and that affect us all in a way that’s constructive, civil and builds community. However, when conversations become heated, lead to insults, abusive language and personal invective, we reserve the right to remove them and to caution those individuals involved in these conversations that continued behaviors will result in them being removed from The Alliance Community.

Examples include: attacking, berating, bullying, belittling, insulting, harassing, threatening, trolling, or swearing at others or their views even if you disagree with them.

Public shaming

The Alliance will not tolerate any form of public shaming or ridicule. This includes, but is not limited to, remarks about an individual’s, or company’s, work, skills or industry contributions.

Personal disputes and grievances

The Alliance will not provide its main website and/or it’s social media sites as a platform for the airing of personal disputes and grievances.

Any such postings will be removed and individuals engaged in these activities or behaviors will be cautioned. If this behavior continues it may result in the removal of such individuals from access to The Alliance Community website and social media.